NordPro Invest is a major Latvian general contractor: industrial and commercial projects, more than twelve service lines. A business like this is hard to fit into a website without the client getting lost. We designed the architecture: 20+ pages, a separate page for each service, three languages. A structure where an engineer or buyer finds what they need on the first visit.
6 weeks
20+ pages
NordPro Invest handles complex industrial and commercial projects, and the company offers more than twelve services, from construction to procurement. None of this scale was visible online: the website reflected neither the range of work nor the caliber of clients the company works with. And the larger and more diverse a contractor is, the harder it is to present all of this so that a B2B client (an engineer, buyer or investor) doesn’t drown in the list of services but quickly finds what they need.
We started with architecture, not design. We designed a 20+ page sitemap: a separate page for each of the 12+ services, grouped into three clear lines of work. We tied them together with a three-level mega menu so a client reaches the right service in a couple of clicks. We added three languages (LV, EN, RU) for the Latvian market, international partners and Russian-speaking clients. The design is strict and calm, with nothing extra: for a B2B client, finding and understanding things quickly matters more than being impressed by visuals.
This contractor’s client is a company, not a private individual, and the top of the homepage speaks its language: strict design with nothing extra, an architectural background and the offer “Your strategic partner in construction.” Not a single mass-market element: from the first seconds, it’s clear this is a contractor of industrial scale.
Dumping a list of more than twelve services on a client all at once means overloading them. So we put a top level above the details. All capabilities are grouped into three lines of work: construction, interior work and procurement. The client first grasps the full picture and then digs into what they came for.
More than twelve services can easily turn a menu into a jumble of links. We designed a three-level mega menu where the whole structure is visible at once and organized by line of work. An engineer or buyer reaches the right service in a couple of clicks without wandering through sections.
More than twelve services means twelve pages, and they are all built on one template: an offer, an expert description, an airy magazine-style layout. As clients move between services, they see the same logic everywhere: not a patchwork of pages made at different times, but one system.
On a site with 20+ pages, a client shouldn’t have to search for the contact button. We placed one simple form across the entire site: from any service page, you can ask a question or request a consultation without going back to the contacts page.
In B2B, people check the footer: who you are, where you’re registered, how to get in touch. We put everything here: the logo, full navigation, contacts and the company’s legal details. A client who reads to the bottom gets the answer to “who am I dealing with” without leaving the page.
As a result, the company now has a coherent system: 20+ pages across three lines of work, a separate page for each service, a mega menu and three languages. A structure where a B2B client finds what they need without wandering. Everything a general contractor of this scale should look like online is in place and in order.
We start the same way we did here, by analyzing your business: what you do, for whom, and what your reputation rests on. Then come the structure, copy, design and a website built around it. We’ll show you the top section of your homepage for free, in three days.
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