We created an effective landing page that became the core of the sales funnel for Sergey’s workshops and training programs.
2 months
11 %
Sergey is an in-demand coach who runs events around the world. He needed a tool that wouldn’t just “represent” him online, but would systematically attract a “cold” audience and “warm it up,” turning people into participants in paid programs.
We developed a landing page built on a classic sales formula with a strong lead magnet (a free workshop). The welcome video played a key role, establishing a personal connection right away. After signing up, users got access to a members-only area of the site with valuable materials, which increased trust and engagement.
In the personal growth training niche, trust in the coach is everything. We used a welcome video because the brain perceives it as personal communication. Combined with a strong offer and a bold CTA, it instantly draws the visitor into the funnel.
This section is pure psychology. We don’t sell a service; we speak to “seekers” in their own language, listing their inner questions. This creates a powerful recognition trigger. The “Portal” is a metaphor and a second chance to enter the funnel.
The core of the whole funnel. Instead of selling the “what” (training), we sell the “why” (values). The copy is written using a formula that speaks to the limbic system (emotions, behavior). It creates a deep emotional connection with the audience and positions Sergey as a guide, not a salesperson.
A closing call to action that doesn’t “push” but “invites.” The whole visual, a road stretching into the distance, works as a metaphor for the path to oneself and reinforces the image of the coach as an experienced guide.
With an 11% conversion rate, the site became a steady source of new leads for the client. The funnel automated “warming up” the audience: users got value for free, got to know the coach’s expertise and were then much more willing to buy paid products. The interactive feedback section helped build a community and increase loyalty.
I was surprised by a combination that is rare these days: professionalism, an intuitive understanding of my requests, some of which I couldn’t clearly put into words myself, and gentle but persistent work refining the initial project into an ideal product that was appreciated by partners, tested and works effectively.
Personal Growth Training,
Moscow,
Russia
This case study is just one example of how a well-thought-out website solves specific business tasks. Imagine the result we can create for you.
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