Training project: a greenhouse catalog with a calculator

A project to demonstrate advanced Tilda skills. The task was to build a complex product catalog with selectable options and an automatic price calculator right in the product card.

Key figures

1 week

Training

What we did

Platform: Tilda
Functionality: Product catalog with options (length, type)
Calculator: Dynamic price calculation
Form: Automatic price calculation in the inquiry form
Design: Original design in Zero Block
Contact forms: Integration and setup
Interactive: Dynamic animations

The problem

To work on real e-commerce projects in Tilda, we needed to master exactly how this functionality works “under the hood.” We had to build a complex catalog with product options in practice and, most importantly, set up real-time dynamic pricing so the customer sees the final price right away.

The solution

We developed a full landing page with a product catalog (greenhouses). An original design with animations was created in Zero Block. The key task was solved by setting up product options and forms that enabled automatic price calculation when different configurations are selected.

Key project decisions

Selling an emotion: a focus on the harvest

We realized the target audience doesn’t want greenhouses; they want vegetables. So the design relies on fresh lime-green “vegetable” colors and a “bringing it to life” effect (leaves that react to the mouse). The design goes straight to the customer’s main need.

Handling objections: obvious benefits

We didn’t hide the key information. The main benefits (from “direct from the manufacturer” to “pay on delivery”) are set out in clean, clear cards. This instantly removes objections and builds trust.

An emotional CTA: the “invitation” effect

Instead of a standard form, we used an “inviting” background: sunlight breaking through greenery. It creates a feeling of warmth and the scent of fresh vegetables, motivating visitors to send an inquiry.

The result

This project is a successful demonstration of advanced Tilda functionality. It confirmed our skills not only with design in Zero Block but also with complex catalog logic and dynamic pricing. We can now confidently offer this field-tested functionality to our commercial clients.

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