Diploma project: a landing page for an English language school

A training project created as part of a 6-month web design program. The task was to demonstrate the skills to build a modern, visually appealing and technically sound landing page in Tilda.

Key figures

14 days

Training

What we did

Platform: Tilda
Structure: 2 pages of 7 sections each
Interactive: Dynamic animations, Exit-Intent Popup
Design: Developed from visual references
Result: Graded “excellent,” web designer diploma

The problem

For the diploma project, we had to prove advanced command of the Tilda platform. The goal wasn’t just to “assemble” a page but to create a coherent, logical and aesthetically refined design, structure the information well and add interactive elements to engage users.

The solution

We developed a design concept based on selected references. We built two pages with a 7-section structure, added dynamic animations to heighten the wow effect and set up an exit-intent pop-up. We paid special attention to composition and typography.

Key project decisions

Engaging design: interactivity and a personal touch

We focused on clean visuals and engagement. Dynamic “dots” (a nod to the brand name) react to the mouse and hold attention, while a clear offer and the speaker’s photo instantly build trust.

Showing expertise and status

We designed a “status” section that emphasizes the course’s premium quality. A compelling headline (“You’ll start speaking, no way around it!”) and an emphasis on uniqueness and a proven system strengthen the speaker’s authority.

A simple, clear learning process

The learning process is presented as 4 simple steps. Clean design, images and minimal text remove the fear of “difficulty” and make the customer journey intuitive.

Transparent pricing and an easy CTA

The pricing plans are laid out as a clean, clear comparison table. No hidden terms and a clear call to action (“Order”) on every plan make the decision easier.

The result

The project was successfully defended with an “excellent” grade and earned a web design diploma. This work confirmed the studio founder Leonid’s skills not only in marketing and SEO but also in creating high-quality, modern visuals, structuring information and working with interactive elements.

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