A case study on building and growing our in-house content project. We show how systematic work with keywords and content brings in organic traffic in one of the most competitive niches.
4 months
30+ unique
We needed a “testing ground” for SEO hypotheses in a highly competitive topic. The task was to build an informational resource “from scratch” and start attracting organic traffic, relying solely on content quality and proper SEO optimization.
We carried out a comprehensive niche analysis and built a detailed keyword set. Based on a competition analysis, we clustered the queries and identified priority topics for the content plan. We wrote detailed briefs for copywriters and set up a process for regular publishing and optimization of articles.
An SEO project’s success lies in data. We built and clustered the keyword set using expert tools and formulas to pinpoint article topics with a real chance of reaching the top results.
Long SEO articles need to be easy to read. We built a “sticky” sidebar with a table of contents that lets readers move easily between sections of an article, which improves behavioral signals.
To keep users and search engine crawlers from getting lost, we created clean hub pages (categories). They gather all articles on one topic, improving internal linking and site navigation.
This SEO blog is our successful in-house project. It proves that even in a niche as difficult as cryptocurrency, a systematic approach to SEO delivers measurable results. At its peak, the project drew 30+ unique visitors a day, driving growth in organic traffic. The blog serves not only as a source of ad revenue but also as a demonstration of our content marketing expertise.
This case study is just one example of how a well-thought-out website solves specific business tasks. Imagine the result we can create for you.
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