6 weeks
7%
Karolina didn’t have a website that presented her services effectively. Her existing channels (or lack of them) didn’t let her attract clients effectively or automate collecting inquiries through a lead magnet. As a result, her unique expertise wasn’t packaged into a worthy digital product, which held back her business growth.
We developed a professional custom design to highlight the uniqueness of Karolina’s methodology. We planned an 8-page structure, did SEO optimization for each service and set up inquiry collection through contact forms.
In coaching, trust is everything. We designed the top of the homepage to establish a personal connection right away, presenting Karolina as an expert and creating an “airy,” welcoming atmosphere.
To strengthen the personal connection, we added a section with a welcome video. It lets visitors get to know Karolina “in person,” hear her voice and way of speaking, which is critical for making a decision.
Complex services (coaching, numerology) are packaged into clear visual cards. Each card explains the essence of the program and its value for the client, making the choice easier.
To build a “warm” audience, we designed a section with free gifts. It’s a valuable lead magnet (a meditation, a forecast) that draws visitors into interaction and demonstrates Karolina’s expertise.
A live Instagram feed creates a sense of “seamlessness” and freshness. It lets the target audience jump straight to a familiar social network, strengthens the personal brand and creates a “she’s one of us” effect.
As in our other projects, we laid the groundwork for long-term content marketing. The articles section helps attract organic traffic for target queries and warm up the audience.
The client got a stylish, fast and responsive website that fully matches her high level of expertise. Most importantly, the site started doing its business job: a 7% conversion rate (from visitor to inquiry via the lead magnet) confirmed that the chosen strategy and design work effectively. The project was handed over to the client with a full set of management guides.
This case study is just one example of how a well-thought-out website solves specific business tasks. Imagine the result we can create for you.
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